Futura

Aug 2021

Design two coordinated digital posters that showcase an influential typeface’s unique characteristics, design personality, and historical significance.
Wisely chose this lettering for the plaque they left up there. - (The Apollo 11 misio, the first ever manned moon landing in 1969.)
The makers of this font saw the making of a maximally efficient society. - (unknown)






HISTORY

Designer first created Futura font from 1924 to 1926. Paul Renner believed that modern font should express the modern mode and avoid any unnecessary elements. Futura successfully gave birth to a new geometric sans serif font, which is characterized by reflecting efficiency and reckless appearance in a crisp and clean form.Futura stands for modernist design, the font used to be a pioneer font.

TYPEFACE

CLASSIFICATION

YEAR

DESIGNER(S)

COUNTRY

PURPOSE
Futura

Geometric Sans Serif

1927

Paul Renner

Germany

Futura was developed as a contribution to the New Frankfurt project, a radical affordable housing project in Frankfurt,. Futura was released to stand out against the sans-serif and more elaborate, handwritten-style typefaces that were popular at the time in order to promote simplicity, modernism and industrialization.


Sarasota, Florida / Shanghai, China